BASF Coatings supports sustainable product solutions for coloring toy figurines, contributing our expertise in formulation, color, application, and process integration.
Growth
The toy market is experiencing continuous growth. To cope with this development, manufacturers need more efficient processes in their existing factories. Another strategy of several toy brands is to bring manufacturing closer to the consumer. The development of competitive production capacities in Western countries will require a high level of automation.
Sustainability
Climate change and the resulting changes in consumer behavior have led toy manufacturers to focus more on sustainable materials and processes. The products will therefore increasingly consist of Cradle to Cradle® certified materials. The aim is to reduce waste and reuse materials in line with the circular economy.
Differentiation
When selecting toys, consumers usually place great emphasis on design, quality, and increasingly on sustainability.
