Coatings

Refinity – Seamless digital experience for body shops

In its cloud-based platform Refinity, BASF Coatings consolidates a comprehensive suite of digital business solutions for the automotive refinish industry, ensuring body shops worldwide can embrace sustainable digitalization with confidence. With the latest launch of a new color innovation and additional features, automotive refinish customers get access to the most advanced digital color experience, as well as business and training solutions seamlessly.

Click here: Refinity website

ScanR

Refinity leverages next-generation color scanning technology with its latest spectrophotometer ScanR. The device is the fastest and most accurate color matching solution for flawless results, ensuring precision and reliability in color measurement. ScanR takes five precise measurements in just 30 seconds and includes automatic Vehicle Identification Number (VIN) and license plate recognition, minimizing errors and saving time. It also features scratch detection and grants access to the industry’s largest color database for precise color identification and perfect matching.

ImagePLUS

The newly designed ImagePLUS feature is also fully compatible with previous-generation spectrophotometers, providing body shops with maximum flexibility. It helps body shop managers and painters to speed up the color identification process with an increased intuitive high-quality visualization and accuracy. With on-screen visualized color retrieval, complex data interpretation is eliminated, while real-time comparisons reduce spray-outs and boost efficiency. Enhanced by spectral curve analysis and precise detection of effect particles and coarseness, it refines results even further, ensuring the perfect color match with minimal material waste.

Driven by science and color expertise, BASF Coatings empowers manufacturers and designers to address consumer preferences with precision. Connected with the fully automated mixing machine Alfa CR4/6, the digital color process delivers unparalleled speed and precision, capable of completing up to six mixes simultaneously. This efficiency not only optimizes the workflow of the body shop, but also minimizes waste, reinforcing BASF’s commitment to helping its customers reach their individual sustainability goals.

Thanks to our expertise in color technology and sustainability, and developments with our OEM partners and customers, Refinity is set to enhance body shop performance in all areas. We are now able to offer a state-of-the-art cloud solution providing customers worldwide with a seamless digital color experience.

Chris Titmarsh

Senior Vice President Automotive Refinish Coatings at BASF

We are the first company in the global refinish market offering a single digital platform that combines a number of different software solutions into one secure, easy-to-use cloud-based solution. A solution that is designed to drive body shop business success.

Refinity offers a seamless digital experience to drive efficiency in all areas of business performance, including color, inventory management, repair order management, training, and support. The platform also features links to trusted partners to further drive profitability and efficiency into the overall body shop process.

Von Auftragsmanagement über Farbtonbestimmung bis hin zu Schulungen – die digitale Plattform Refinity steigert die Effizienz im gesamten Werkstattablauf.

One platform. One password. One seamless digital experience.

From order management and color determination to training – the digital Refinity platform increases efficiency in the entire body shop process.

We are obsessed about understanding what our body shop customers need and want. Being familiar with their journey is a key target for us and that’s why we put them at the center of everything we do. When it comes to our customers, every interaction matters and that’s why our innovative products, services and digital solutions are designed with the goal of providing a consistently great experience to our customers in the physical and digital space. Refinity is a key driver to fulfill our strategy of supporting our body shop customers in every step of their journey by levering the Power of One – One Platform, One Password, One Setup.

Jennifer Simone Schmitz Lucchini

Head of Global Digital & Data - Automotive Refinish Coatings Solutions

Refinity

Integrated solution categories

Color: Color retrieval and digital color matching
Business: Reporting, Inventory Management and Repair Order Management
Training: Learning Library and Learning University with interactive eLearning courses
Partners: Collaboration for more business support
Support: One-on-one chat with a trained technician
Favorites: Organization of apps and creation of own home screen

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