Key Visual for Automotive Color Trends - a brand of BASF
Coatings

 

 

 

 

 

Coatings

Automotive Color Trends

Automotive Color Trends stands for daring color concepts. This brand of BASF is built on world leadership in state-of-the-art color and coatings technology. The resulting concepts set the pace for unique and influential designs that inspire OEMs with innovative hues and effects.

The global color collection provides an annual vision of future mobility by transforming trends into automotive exterior colors.  It starts with thoroughly researched independent trend analysis that forms the foundation for color designs.

Automotive Color Trends unlocks the potential of OEMs to differentiate themselves in the market through the medium of color.  

ON VOLUDE
Each year, designers for BASF’s Coatings division create a new collection of colors to inspire automotive designers around the globe. This year, non-human intelligence was a strong driver for the creation of the ON VOLUDE collection from Automotive Color Trends by BASF for 2023-2024.