Coatings
Our Purpose
Our purpose, "Driven by passion and science, we always go beyond the surface," captures the essence of what sets us apart. At BASF Coatings, we develop more than coatings – we deliver innovative surface solutions that protect, preserve, and enhance the world around us.
Whether it's extending the lifespan of vehicles, bringing vibrant colors to homes, or ensuring precision and safety in the aerospace industry, our solutions are designed with purpose and built on deep scientific expertise. This purpose guides every step we take, from creating durable, sustainable products to forming lasting partnerships with our customers.
Discover how we are shaping the future of surface solutions, and why BASF Coatings is the trusted choice for partners around the world. Join us in going beyond the surface!
Discover how we are shaping the future of surface solutions, and why BASF Coatings is the trusted choice for partners around the world. Join us in going beyond the surface!
The elements of our purpose
Our Story
Our surface solutions are more than coatings.
They are the result of years of experience, grounded in science.
They withstand rain, sun, snow and thunderstorms, protecting what matters.
They add color to our world, expressing individuality and style.
They ensure sustainable progress – for our customers and society.
For us, it is never just about the product.
It is about understanding the application.
It is about understanding the science and effects behind it.
It is about harnessing new opportunities like digital intelligence.
It is about anticipating the future – and actively shaping it.
We are partners to industries that move people.
We excite our customers, earn their trust and craft long-lasting partnerships.
Because we know what it takes
to stand out through excellence,
to bring vibrant colors to the roads,
and to put sustainability into action.
If we can’t do it, nobody can.
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We provide high-quality service based on deep technical know-how.
From treating metals, to painting vehicles, to ensuring precise color matching for repairs – we understand every step of automotive.
Our expertise extends to the aerospace industry, ensuring safety and efficiency in the skies.
And when it comes to living spaces, our colors transform houses into homes.
It’s our team that makes the difference.
We love what we do. We show passion in every shade.
In a global network, we inspire, empower, and respect each other.
We work with the best to become the best. With our joy in aesthetics and our willingness to go above and beyond, we create solutions that make our customers' hearts beat faster. And ours, too.
Driven by passion and science, we always go beyond the surface.
Making a difference
It's our team that makes the difference. In our new interview series, Beyond SurFACES, we aim to highlight the individuals who contribute to our success and showcase their unique roles and contributions within our diverse teams.
A strong purpose is at the heart of our company. It’s not just about what we do, but why we do it. Our purpose promotes a shared understanding of our aim and identity. It reflects and applies our culture, supports our strategy and underpins our day-to-day approach.
