Two hands holding a spectrophotometer on an orange car.
Coatings

Coatings

Our first-class services complete our product portfolio

Working closely with our customers is a top priority for us. Beside high-quality products, we offer carmakers and part suppliers a broad portfolio of customized services to help them achieve even greater success.

Our portfolio includes color and design, application services, product analysis, coating seminars, as well as individual consulting on specific needs. The services offered vary from region to region. Therefore, please check for availability. All services are offered exclusively to our customers.

Our services at a glance

  • Trend consulting & individual color development
  • AUROOM® – Automotive colors in the virtual world
  • ColorCARE® software for perfect color harmony
  • CoLiMo® - Color monitoring in the painting lines
  • Applications tests in our application centers
  • Product analysis for avoiding and correcting defects
  • Trainings & tutorials at our Coatings Academy
  • Individual consulting

Our digital services

Virtual color simulation AUROOM
Automotive colors in the virtual world
With AUROOM®, CMF and visualization designers can access colors of current, past and future vehicle models in a realistic way.
 
Painter holds a spectrophotometer on a blue car body.
Platform for optimizing color harmony
One of our key offers is the ColorCARE® software and its associated services. This leading-edge IT solution ensures the digital monitoring of color harmony between bodies and add-on parts.
BASF Key Color 2021 for the Americas: Lambent Earth  (Detail)
Color monitoring in the painting lines
CoLiMo® stands for "Color Line Monitor", a web application for faster and more precise color monitoring of paint batches.