Coatings
AUROOM® – Automotive colors in the virtual world
Experience our patented platform for digital color visualization: With AUROOM®, Color Material Finish (CMF) and visualization designers can access colors of current, past and future vehicle models in a realistic way, including all their features and effects, in virtual space, and accelerate the development process.
Our virtual colors capture all characteristics of automotive coatings, including lightness flop, color flop and sparkling, while our colorimetric know-how ensures their authenticity. By mapping these colors on car models, OEM designers can paint every color proposal virtually and gain realistic impressions of colors and effects on a complete car during an early design phase.
Supporting color development digitally with AUROOM® makes the entire process faster and easier. We can discuss the colors with the design teams, work on them and make them virtually tangible, with all effects and characteristics.
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Realistic color visualization
With our detailed renderings, CMF and visualization designers can see their colors from every angle. Our virtual colors capture all facets of automotive coatings, including light reflections, color flops, and different kinds of sparkling.
Why choose AUROOM® now?
- Revolutionize the way you design automotive colors and manage digital colors.
- Get access to the most advanced digital color platform, including high-quality 3D visualizations.
- Use realistic visualization to make more informed decisions without having to wait for physical samples.
- Gain a competitive advantage through increased efficiency and faster processes.
AUROOM® for CMF designers
AUROOM® supports CMF designers in the entire color development process – from the initial idea to production.
Streamlined processes
Automotive colors can be simulated and rated on-screen before physical samples are ordered, speeding up the process and increasing efficiency.
Digital color standards
The visualization of colors stays consistent across all digital and physical touchpoints.
Close collaboration
Color drafts can be commented on and suggestions for improvements can be requested directly from our laboratory.
Joint development of the colors of tomorrow
Digital color development in comparison to real color development is faster and easier for OEM designers – faster to experience their latest color and easier to take the right decisions. After opening up a new project, designers can describe a color, define other colors as starting points or upload further inspiration for us as BASF. Then we will develop, scan and upload variations that can be further evaluated in the project team. Several days before receiving real panels by mail CMF designers can already explore the latest color development. Comparing the colors side by side on our virtual AUVOT car shapes or watching them in motion gives designers a much better idea of the colors’ behavior and appearance on bigger shapes.
Use the digital color development workflow to complement and streamline your physical process.
Features of AUROOM®
AUROOM® for visualization designers
AUROOM® helps visualization designers to correctly display the colors in AUROOM® and other rendering tools.
Digital color standards
The visualization of colors stays consistent across all commonly used digital and physical touchpoints.
Highest quality
The color display is based on numerous measurements and mathematical calculations and has been optimized exclusively for OEM coatings.
Single source of truth
The color files contain all relevant color data, making it easy to download and use the colors in other 3D rendering tools without having to edit them.
Fast integration of BASF-optimized AxF files into your visualization pipeline
The visualization of the car coating is more precise and easier than ever for OEM visualizers. You can simply drag and drop our already optimized AxF file into your existing visualization pipeline. You can view and assess the colors in motion at any time on our virtual AUVOT vehicle shapes. In addition, the color files behind it can be transferred to various rendering tools within minutes without having to make additional optimizations. The visualizers can apply the measured colors to their own car models and get a complete digital twin which can be used for creating images and animations. This simplifies feedback loops with the Color & Trim team and greatly increases the efficiency of the visualization process. Finally, the model can be reused for a variety of purposes, such as marketing or presenting color and design options.
Use our reliable and efficient solution when the exterior of the car is important – for precise and fast color representation in the digital world.
Features of AUROOM®
Who is behind AUROOM®
We are a multidisciplinary team dedicated to creating the best possible digital color experience. Color is our passion, and with AUROOM® we target a direct and virtually enhanced exchange about flops, effects and the color needs of our customers.
Michaela Finkenzeller
Color Designer
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Stephan Kuenster
Product Manager
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Benjamin Lanfer
Color Scientist
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Marc Pascó
3D Artist
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Frequently asked questions